Gibson Guitars Enters Second Life

Posted 18 Jul 2008 in Miscellaneous, News

While they’re not the first corporation to set up shop in Second Life, the 3-D Virtual world created by Linden Labs, Gibson Guitars are now the first major music manufacturer to establish an official island within the virtual surrounds of the digital world.  Gibson Island takes the shape of a giant Les Paul guitar, and will allow consumers to participate in an exciting virtual world on the internet, complete with digital luthiers, instruments and guest stars.  The Gibson Island features various stages including mini-theatres, movie screens with exclusive audio content, with information and news.

As part of the official launch on July 16th, 70s multi-platinum solo artist and former Fleetwood Mac vocalist/guitarist Bob Welch will perform in an exclusive concert with other Second Life musicians. Bob Welch’s avatar, “Bob Welch Magic” will also appear on stage along with celebrity musicians Cypress Rosewood and Von Johin. The concert kicks off a series of concerts which will be produced and performed only on the Gibson Island in Second Life over the period of a few months.

More importantly, Second Life residents will have the opportunity to experience some of the world’s most popular Gibson guitars for free:

Over two-dozen “high prim” virtual Gibson models will be available throughout the Gibson Island only, allowing Second Life residents to own their dream guitar in this virtual world. The models will include Gibson’s Hound Dog Dobro, Hummingbird, SJ-200, Deluxe Songwriter, J-45, F5G mandolin, ES335 Heritage, 50th Anniversary Commemorative Explorer, Flying V, Les Paul Classic, Slash Inspired By Les Paul, John Lennon Signature Les Paul, Les Paul Robot, Les Paul Supreme, Double Cut Longhorn, SG Diablo, SG Angus Young Signature, SG Standard, and Les Paul Classic models.

Well, if you can’t have it all in the real world, then why not do it virtually, eh?  For more information on Second life, head over to

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