Guitarists line up to support Pup Aid 2010

Celebrities including Liam Gallagher and Paul Weller will be getting tongues – and tails – wagging, as they lend their support to PUP AID 2010.

The event which aims to raise awareness of the cruel puppy farming industry, is the UK’s first-ever charity boutique music festival and celebrity-judged dog. It will take place at the picturesque Stanmer House, in über-dog-friendly Brighton, on Sunday 19th September.

In addition to the celebrity-judged dog show and boutique music festival a classic Epiphone Casino guitar will be up for auction on the day, signed by rock legends Liam Gallagher, Paul Weller, Gary Moore and The Clash’s Mick Jones. The money from the auction will go to Dogs Trust Shoreham, the Kennel Club Charitable Trust, which invests money in dog health research and dog welfare charities and Oldies Club – a small charity re-homing older unwanted dogs.

Puppy farms, located in remote areas in the British countryside, mass-produce sick and unsocialised puppies that are then sold online, from pet shops, free newspapers, or even motorway service stations – often falling sick or even dying shortly afterwards or perhaps needing thousands of pounds of veterinary treatment.

This battery farming of dogs on such a massive scale is purely done for profit and fuelled by greed – and all at the expense of the health and welfare of not just these poorly pups, but also the thousands of poor breeding bitches and stud-dogs too.

PUP AID 2010 is about choosing a happy and healthy dog by adopting from a rescue shelter or responsible breeder, and is the brainchild of Brighton-based TV Vet Marc Abraham, resident vet on ITV’s This Morning, Sky1’s My Pet Shame and More4’s dfs Crufts.

“Puppy farming has been going on in this country for years with no-one able to stop it,” Marc says. “By raising awareness as much as possible with live music and dog-loving celebrities, we can all help to stop the growing demand for these poorly pups and finally end the pain once and for all. We hope that as a result of this event people will remember to go to a rescue home or to buy a puppy from a Kennel Club Accredited Breeder, rather than unwittingly fuelling the cruel puppy farming trade. This will prevent the suffering of millions of dogs now and in the future.”

Source: Press Release