Fender launch “Girl Rock Nation”

Fender Musical Instrument Corp. are attempting to “start a revolution” and have launched ‘Girl Rock Nation’, a national campaign to inspire and motivate young women to rock whether by picking up a guitar, writing a song or simply rocking in life.

According to the press release, the initiative “empowers girls and young women around the country, speaking to those age 11 or 16 or 24 with an important message: You can rock at whatever you decide to do. This isn’t about selling a guitar. This is about creating a revolution, a Girl Rock Nation. And you can’t have a revolution without an army,” said Fender’s VP of Global Marketing, Richard McDonald.

Source: Press release